Digital Marketing Guide
Help vehicle owners find a workshop that can handle the work they need. Show genuine repair capabilities, opening hours and the booking process, then explain how inspection, estimates and approval work.
In this guide
Routine servicing, an AC concern, an electrical fault and a breakdown request have different urgency and workshop requirements. Clarify the vehicle, general concern and service needed before booking.
Budget-model example: 35% of enquiries become completed paid repair jobs. Replace this input with your tracked conversion rate.
Show the actual workshop location, hours and booking process. Explain vehicle and service coverage clearly.
Explain inspection availability and the process for identifying the fault. Help the owner arrange a suitable workshop visit, while keeping diagnosis, parts recommendations and repair promises with qualified technicians after assessment.
Describe the repair capabilities genuinely available and how an estimate is approved. Clarify the vehicle and concern before confirming a booking.
State the makes and types of work the workshop actually handles. Explain relevant equipment and technician capabilities accurately.
Collect the general concern and vehicle details, then explain the professional inspection route. Avoid remote certainty about batteries, wiring or components.
Explain whether the business genuinely provides roadside or transport support, its operating coverage and the confirmation process. Route safety-critical concerns to appropriate professionals without giving automated instructions to continue driving an unsafe vehicle.
Channel 1
Auto repair shop is the mapped primary Google category. Add AC, electrical, bodywork or cleaning categories only for actual capabilities. Keep the workshop address, hours, contact details and booking link accurate. Show real equipment and completed work with permission, and explain vehicle or job limitations before a customer arrives.
Primary category
Additional categories
Choose categories for services your business actually provides.
Invite honest feedback after a completed job without incentives or selective requests. Useful comments concern estimate clarity, communication and the work delivered. Keep vehicle registration, owner identity and repair history private in public replies. Address disputes through the agreed inspection and approval record, with a clear private escalation route.
Channel 2
Separate routine servicing from AC, electrical or other genuine repair campaigns. Match ads to workshop capabilities and appointment capacity. Track suitable bookings, approved work and collected job revenue. Account for parts, technician time and comeback obligations before judging marketing return; an enquiry or inspection request is not a completed repair.
Planning model with ₹18,000 monthly spend, ₹300 per enquiry and ₹4,500 collected per customer. Change the inputs to match your business.
| Conversion scenario | Cost per enquiry | Paid conversion | Gross receipts | What to measure |
|---|---|---|---|---|
| Lower conversion | ₹300 | 20% | ₹54,000 | Compare receipts with delivery costs, tax and marketing spend. |
| Base case | ₹300 | 35% | ₹94,500 | Compare receipts with delivery costs, tax and marketing spend. |
| Higher conversion | ₹300 | 50% | ₹1,35,000 | Compare receipts with delivery costs, tax and marketing spend. |
Channel 3
Ask for the vehicle make and model, general concern and preferred appointment time. Explain the inspection and estimate process, and clarify whether transport or roadside support is actually available. Do not diagnose a fault or guarantee a repair remotely. Obtain approval for the agreed scope and any additional work through staff.
Thanks for contacting us. Please share the vehicle make and model, the general concern and your preferred visit time.
The team has confirmed the agreed inspection appointment. Please check the arrival details shared here.
Please review the work and parts explained by the team. If a detail is unclear, reply so we can arrange clarification before approval.
You asked to receive service reminders for your vehicle. Would you like the team to check the next appropriate booking from your service record? Reply with a convenient time, or let us know if you would prefer no further reminders.
Get the customer’s consent before sending offers, respect opt-outs, and use approved WhatsApp Business templates for promotional messages.
With permission, send reminders based on the manufacturer guidance and service record relevant to the vehicle. Confirm the actual next service discussion with the team rather than prescribing one interval for every car. Keep booking reminders useful, respect opt-outs and track completed return jobs instead of message delivery alone.
Regular vehicle maintenance tips
Explain how owners can discuss the appropriate service from their vehicle record. Show actual workshop capabilities and a clear booking path without promising a single maintenance schedule for every make and model.
importance of timely oil changes
Keep guidance aligned with relevant manufacturer information and professional assessment. Explain the service offered and approval steps, rather than using a general post to prescribe an oil type or universal replacement interval.
benefits of tire rotation
Describe genuine tyre-related work and how the team checks suitability. Use factual workshop information and route safety questions to qualified staff, avoiding a universal performance or lifespan claim.
checking wheel alignment
Help owners describe the concern and arrange the appropriate assessment. Show available equipment honestly and explain the inspection process before making any diagnosis or promised handling improvement.
signs your brakes need attention
Direct safety-critical questions to qualified technicians and explain the inspection process. Avoid automated reassurance that a vehicle is safe to drive, and provide accurate information about actual support availability.
how to maintain car battery life
Explain how the workshop assesses electrical concerns and confirms proposed work. Keep component recommendations with technicians, and invite a relevant inspection instead of promising a replacement will solve every reported fault.
Pick a monthly budget and your average sale or treatment value to explore the scenario.
Cost per enquiry: ₹300 · Conversion: 35%
Use appropriately trained technicians and factual capability claims. Safety-critical faults require professional assessment, not automated driving advice. Do not imply manufacturer authorisation or warranty coverage without evidence. Obtain consent for vehicle images, explain parts and work approval accurately, and use approved handling processes for workshop waste and customer records.
Bring your Google profile, customer conversations and follow-ups together with Grexa.
Record the enquiry, inspected vehicle, proposed scope, approved work and collected receipts. Track parts and technician costs alongside callbacks or rework obligations. Review requests outside the workshop’s capabilities separately. Use the information to improve booking clarity and the approval process before increasing repair-campaign spend.
OWNER VOICES
How Grexa has brought real business growth for our customers in their own words.
Show the workshop location, hours, actual vehicle and job coverage, and the inspection process. Explain how estimates and additional work are approved.
Only where mobile cleaning is genuinely provided and the business is eligible to represent that service. The map contains the phrase, but it should not become a capability claim for a workshop that only performs on-site repair work.
Use chat to collect the vehicle and general concern, explain inspection steps and arrange the right conversation. Diagnosis and safety-critical advice belong with qualified technicians.
Explain the inspection findings, proposed work, parts and relevant conditions through the team. Obtain approval before starting the agreed work and before additions.
Show real equipment, the entrance, technician roles and relevant work with permission. Remove registration numbers and owner details where necessary.
Base reminders on the actual service record and appropriate manufacturer guidance, with the owner’s permission. Offer a practical booking conversation and respect opt-outs.
Track suitable enquiries, attended inspections, approved work and collected job revenue. Compare contribution after parts, technician time and delivery obligations with marketing costs.
The GBP AI Agent supports accurate local information, the WhatsApp Chat Agent clarifies approved booking and estimate steps, and the WhatsApp Marketing Agent prepares permission-based reminders. Technicians remain responsible for diagnosis, safety, repair scope and delivery.
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